From High-Growth Tech Startup to Exit: My Journey of Failure

Roxane Maar
20 min readAug 30, 2023

“So what do you do?” His gaze skims me, sizing up my appearance, my essence, weighing the potential utility to be exploited. I’m at a ReFi DAO networking event in Lisbon, surrounded by those on a mission to rescue the world, or maybe they’re pursuing ventures so cryptic that sounding impressive suffices. It’s not quite the tech domain I once navigated, more like a fusion of that and the social entrepreneurship arena. Nonetheless, I’m at home here — I know the terrain, the strings to pull, how to shine. Except, my response to the classic question isn’t…

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